An eye tracking study of the effect of target rank on web search
by Edward Cutrell, Zhiwei Guan
https://research.microsoft.com/~cutrell/CHI2007-effeect%20of%20rank%20on%20search-Guan&Cutrell.pdf
What are you looking for? An eye-tracking study of information usage in web search
by Edward Cutrell, Zhiwei Guan
https://research.microsoft.com/~cutrell/CHI2007-What%20are%20you%20looking%20for-Cutrell&Guan.pdf
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